For advertisers and brands
Reach a pincode.Prove a footstep.
Roughly ₹43,000 crore of Indian MSME digital advertising flows every year to platforms that cannot prove anyone walked through a door. Nearmedeals can — because a merchant confirms every redemption at their own counter.
A merchant-confirmed walk-in.
Not an impression. Not a click. Not a modelled attribution window. A shopkeeper scanned a code at a counter, and that event is in the record.
Read this before anything else
We are not selling advertising yet — on purpose.
We are not selling advertising yet. Sponsored placement launches only once the feed has earned enough trust to carry it — a bar we set for ourselves, not a fixed date. Register interest and we will come to you when the inventory is real.
Why we are waiting
Three reasons that are worth more than a fast first quarter.
- 01
A trusted feed is the entire asset
The one thing that separates this from every coupon app people have learned to ignore is that what you see is real. Sponsored inventory injected into a young feed teaches people to scroll past it — permanently.
- 02
Ranking needs evidence before it can be sold
You cannot price a placement fairly until you know what an organic placement is worth. That takes months of real ranking data, not a launch-week guess.
- 03
The proof is worth waiting for
When we do sell, the outcome we can report is a merchant-confirmed walk-in. That is a number almost nobody in local advertising can produce, and it is worth more than an early quarter of revenue.
What already exists
The tools are ready to go.
Setting up campaigns, targeting by neighbourhood, verifying advertisers and reviewing every banner all work today — ready for the moment the feed has earned enough of a track record to advertise on.
Pincode and ward placement
Our team sets up campaign areas and timing against real neighbourhood boundaries, and can change them at any time — no waiting on an app update.
Proof, not guesses
What counts is a shop confirming someone actually walked in — not an impression or a click nobody can verify.
Verified advertiser accounts
Advertisers who are not already registered merchants go through an identity check, and every banner is reviewed before it ever appears.
Timed around real moments
Festival, salary-week and exam-season campaigns can be switched on for exactly their window, then switched off automatically.
The long thesis
Local advertising has an attribution hole.
Small merchants in India already spend on digital advertising — the MSME pool is estimated at around ₹43,000 crore a year, roughly 38% of core digital ad spend, growing at about 20% annually. Almost all of it flows to platforms optimised for online conversion, which means a neighbourhood shop is paying for reach it cannot connect to anything happening at its own till.
A platform whose core transaction is a verified in-store redemption can close that loop. That is the revenue thesis, and it only works if the feed is trusted first.
Figures are our own market-sizing estimates, not statistics from a named external publication — see /investors for the same disclosure
Other ways to work together
Advertising is not the only door.
Integration partners
If you build point-of-sale, CRM or loyalty tools, we can connect them securely to merchant data and redemptions — with the merchant able to switch off that access at any time.
Service partners
Selected service categories can be handed off to a trusted partner — through an in-app enquiry form, a partner page inside the app, or offers shown directly in our feed.
Institutional partners
Residents’ associations, campuses, co-working spaces and market associations are how a pincode reaches density. These partnerships come before any advertising does.
Next step
Register interest, and we will come to you.
When the inventory is real and the ranking data is honest, you will be on the list we call first. Until then we would rather not sell you anything.